We connect genuine household and beauty FMCG stock with the online sellers who move it.
SD Direct Ltd is a UK-based distributor supplying household and beauty FMCG products into the e-commerce channel. We work with online retailers, marketplace sellers and independent stores who need reliable access to UK stock without the friction of dealing directly with dozens of manufacturers.
Our focus is straightforward: source well, price fairly, and deliver stock that's ready to list and sell — no grey imports, no guesswork on authenticity.
Every product line we distribute is sourced through channels we can stand behind, so you're never left explaining a fake or expired item to a customer.
We understand listing timelines, stock turnover and margin pressure — our terms and quantities are built for online sellers, not just bulk trade.
Clear pricing, honest availability, and a team that responds — we'd rather tell you a line is out of stock than leave you waiting.
Get in touch and we'll talk through how we can supply your store.